Custom Theme Development
A WordPress theme built for your site and content, lighter and easier to maintain than a heavily modified off-the-shelf theme.
- Price
- From $145.00 per hour
- Free trial
- A free technical review of one page, written up, no card, no commitment.
What to send us
Your designs, content types, plugins you rely on, editing needs, and the version of WordPress and PHP your host supports.
What you get back
A custom WordPress theme with block editor support or templates for your content, reusable patterns and documentation for editors.
What to check before you sign off
Create several pages using the editor and patterns. Editors should be able to produce varied layouts without breaking the design.
Part of WordPress Development. How the work runs and what it costs across the family are set out in the web design & development guide.
Rates and common questions for this work are on the Web Design & Development page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
A Practical Guide to Core Web Vitals
Learn what LCP, INP and CLS measure, why the 75th percentile of field data is the real score, and how to diagnose and fix each Core Web Vital by page template.
Web Design & DevelopmentHow to Get Responsive Design Right
Building one page that adapts its layout, type and images to the viewport it is being read on, rather than maintaining separate mobile and desktop sites.
Web Design & DevelopmentA Practical Guide to Semantic HTML
Using the HTML element that describes what a thing is — nav, main, button, table, heading levels — rather than styling a generic div to look like it.
Often combined with Custom Theme Development
The work that usually sits either side of this one. One team handles all of it, under one brief.
Content Brief Development
Detailed briefs for writers covering the search intent, questions to answer, sources to use and pages to link to, so con...
Priced per project
Core Web Vitals for SEO
Improving loading speed, responsiveness and layout stability on real devices, measured with Google's Core Web Vitals, wh...
Priced per project
Logo Design
Designing a logo and the full set of versions it needs, from the primary mark to icons, favicons and single-color varian...
Priced per project
Automation & Flow Design
Automated email sequences triggered by what customers do, such as signing up, browsing or buying, so the right message a...
Priced per project
Email Template Development
Email templates that display correctly across Gmail, Outlook and Apple Mail on phones and desktops, and that your team c...
Priced per project
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Related services
Try it free: a free technical review of one page, written up.
No card and no commitment. If the standard is not what you need, you have lost nothing.