Persona Development
Profiles of your key user types built from research, with their goals and frustrations, used to guide design decisions.
- Price
- From $4,800.00 per project
- Free trial
- A free technical review of one page, written up, no card, no commitment.
What to send us
Existing user research, analytics, what sales and support hear from customers, and the design decisions the personas should inform.
What you get back
Personas based on research, describing goals, needs, behaviors and frustrations, with guidance on using them in design decisions.
What to check before you sign off
Check whether personas describe real behavior rather than demographics alone. Useful personas explain what users need and why.
Part of User Research & Testing. How the work runs and what it costs across the family are set out in the web design & development guide.
Rates and common questions for this work are on the Web Design & Development page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
User Research: What Actually Works
Learn which user research methods actually work: framing questions, recruiting real users, observing behavior, and turning evidence into product decisions.
UI & UX DesignUsability Testing: What Actually Works
A phase-by-phase usability testing playbook: framing, recruiting, realistic tasks, neutral sessions, severity ratings, and small iterative rounds that work.
UI & UX DesignHow to Get Wireframing and Prototyping Right
Learn how to get wireframing and prototyping right: choosing fidelity, prototyping whole flows, testing with real tasks, and handing off without surprises.
Often combined with Persona Development
The work that usually sits either side of this one. One team handles all of it, under one brief.
Keyword Research & Mapping
Finding the searches your customers use and assigning each one to a single page, so pages do not compete for the same te...
Priced per project
Content Brief Development
Detailed briefs for writers covering the search intent, questions to answer, sources to use and pages to link to, so con...
Priced per project
Logo Design
Designing a logo and the full set of versions it needs, from the primary mark to icons, favicons and single-color varian...
Priced per project
Conversion Research
Finding out why visitors do not convert, using analytics, recordings, surveys and user testing, before changing anything...
Priced per project
Automation & Flow Design
Automated email sequences triggered by what customers do, such as signing up, browsing or buying, so the right message a...
Priced per project
Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any design work starts.
Priced per project
Related services
Try it free: a free technical review of one page, written up.
No card and no commitment. If the standard is not what you need, you have lost nothing.