Workflow & Approval Design
Designing the steps each piece of content goes through, from brief to publish, with clear owners and deadlines at every stage.
- Price
- From $2,400.00 per engagement
- Free trial
- One 800-word piece, researched and sourced, no card, no commitment.
What to send us
The stages your content goes through, the people involved, the tools you use to manage work, and examples of where content is delayed.
What you get back
A workflow with stages, owners, deadlines and status definitions, set up in your project management tool, with templates for recurring tasks.
What to check before you sign off
Run a week of real content through the workflow. Check that each status has a clear meaning and that everyone can see what they need to do next.
Part of Editorial Calendar. How the work runs and what it costs across the family are set out in the content strategy guide.
Rates and common questions for this work are on the Content Strategy page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Editorial Calendars: The Decisions That Matter
A phase-by-phase playbook for editorial calendars: define purpose, measure real capacity, build in review time, reserve reactive space and review what shipped.
Content StrategyHow to Get Content Strategy Fundamentals Right
Learn the five decisions behind any content strategy: audience, purpose, ownership, lifecycle and measurement, plus how to rescue a library that grew unplanned.
Content StrategyA Practical Guide to Topic Clusters and Content Hubs
Learn how to map topic clusters, give each page a distinct intent, build a useful hub, link pages in both directions and fix pages that compete with each other.
Often combined with Workflow & Approval Design
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Related services
Try it free: one 800-word piece, researched and sourced.
No card and no commitment. If the standard is not what you need, you have lost nothing.