Core Guidelines Document
The main brand guidelines covering logo, color, type, imagery and voice, with real examples of correct and incorrect use.
- Price
- From $1,200.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
What to send us
Your logo files, color and font specifications, examples of how the brand is used today, and who will use the guidelines, such as staff, agencies or franchisees.
What you get back
A guidelines document as a PDF or web page covering logo, color, typography, imagery and voice, with clear examples of correct and incorrect use.
What to check before you sign off
Give the guidelines to someone outside your team and ask them to make a simple piece of material. Their questions show you where the guidelines are unclear.
Part of Brand Guidelines. How the work runs and what it costs across the family are set out in the brand & identity design guide.
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Brand Guidelines: The Decisions That Matter
Learn which brand guidelines decisions matter most: color for every process, accessible pairings, misuse examples, format, asset delivery and ownership.
Brand & Identity DesignBrand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Brand & Identity DesignLogo Design, Done Properly
A phase-by-phase logo design playbook: map placements, design in monochrome, test at 16 pixels, build vector masters, variants, and clear-space rules.
Often combined with Core Guidelines Document
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Related services
Try it free: a free written review of your current identity.
No card and no commitment. If the standard is not what you need, you have lost nothing.