Co-Branding & Partner Rules
Rules for how your brand appears alongside partners, sponsors and resellers, including logo spacing and approval steps.
- Price
- From $1,200.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
What to send us
Examples of past partnerships and co-branded materials, the kinds of partners you work with, and who in your company approves use of the brand.
What you get back
Co-branding rules covering logo lockups, spacing, hierarchy and approval steps, plus templates for common co-branded materials.
What to check before you sign off
Test the rules on a recent partnership. Check that they cover situations where the partner's brand is larger than yours, not only when you lead.
Part of Brand Guidelines. How the work runs and what it costs across the family are set out in the brand & identity design guide.
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Brand Guidelines: The Decisions That Matter
Learn which brand guidelines decisions matter most: color for every process, accessible pairings, misuse examples, format, asset delivery and ownership.
Brand & Identity DesignBrand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Brand & Identity DesignLogo Design, Done Properly
A phase-by-phase logo design playbook: map placements, design in monochrome, test at 16 pixels, build vector masters, variants, and clear-space rules.
Often combined with Co-Branding & Partner Rules
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Related services
Try it free: a free written review of your current identity.
No card and no commitment. If the standard is not what you need, you have lost nothing.