How to Get Warranties on Product Pages Right
Presenting warranty terms for products sold online, and the rules that apply to written warranties.
Marcus Adeyemi
Why does it matter?
Federal rules require warranty terms to be available before purchase for many consumer products.
What are the numbers?
- Magnuson-Moss the federal law governing consumer product warranties
- Pre-sale availability warranty terms must be available to shoppers before buying
- Full and limited written warranties must be labeled
- Implied warranties exist under state law in addition to written ones
What should I do?
- Publish full warranty text on product pages
- Label warranties as full or limited
- Explain what is covered and for how long
- Keep warranty claims processes simple
- Review terms with counsel
What should I avoid?
Avoid:
- Warranty terms only in the box
- Vague coverage descriptions
- Contradicting warranty terms in marketing
- Ignoring state implied warranties
When should I get help?
Short answer Bring in help when selling products with warranties.
Where this comes from
- Federal Trade Commission — Businessperson's Guide to Federal Warranty Law
- Federal Trade Commission — Advertising FAQs: A guide for small business
The figures and practices above come from the sources listed.
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