How to Get Photographing Baby and Nursery Products Right
Product and lifestyle photography for prams, cots, car seats and nursery equipment.
Imogen Clarke
Why does it matter?
Safety rules govern how these products may be shown, and incorrect depiction can encourage unsafe use.
What are the numbers?
- Safe sleep guidance public health guidance covers how infants should sleep
- Car seats installation and harness use follow specific guidance
- Warnings products carry required safety labels
- Lifestyle imagery should model correct use
What should I do?
- Follow current safe sleep and car seat guidance in every image
- Keep required warning labels legible
- Show correct harness and installation
- Have images reviewed by product safety staff
- Update imagery when guidance changes
What should I avoid?
Avoid:
- Loose bedding shown in cots
- Incorrect car seat installation in lifestyle shots
- Warnings cropped out of packaging images
- Imagery that contradicts current guidance
When should I get help?
Short answer Bring in help when photographing infant products.
Where this comes from
- Centers for Disease Control and Prevention — Infant safe sleep
- National Highway Traffic Safety Administration — Car seats and booster seats
The figures and practices above come from the sources listed.
Working on something like this?
We take on Photography & Product Visuals work for teams who want it done once, properly. Tell us what you are building and we will tell you honestly whether we are the right studio for it. Start a project.
Where to go next
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