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Brand & Identity Design

A Practical Guide to Trademark Classes

The categories of goods and services used to organize trademark registrations, based on the international Nice Classification.

Priya Raghunathan Head of Design 2 min read 28 views
A Practical Guide to Trademark Classes

Why does it matter?

A trademark is registered for specific classes, so choosing them carefully determines what the registration covers and what it costs.

What are the numbers?

  • Nice Classification divides goods and services into 45 classes
  • Goods and services classes 1 to 34 cover goods and classes 35 to 45 cover services
  • Fees USPTO filing fees are charged per class
  • ID Manual the USPTO publishes acceptable descriptions of goods and services

What should I do?

  1. List current and planned products before filing
  2. Use acceptable descriptions from the ID Manual
  3. File in the classes that match real use
  4. Check competitors' classes during searches
  5. Review classes when expanding into new products
What to do and what to avoid with trademark classes, side by side
Good practice against the usual mistakes, from the sources listed below.

What should I avoid?

Avoid:

  • Filing in classes you will never use
  • Vague descriptions that get refused
  • Missing classes for core services
  • Assuming one class covers everything

When should I get help?

Short answer Bring in help when a brand spans several product lines.

Where this comes from

The figures and practices above come from the sources listed.

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Priya Raghunathan

Interface and identity. Writes about design systems, research, and why most navigation problems are structure problems.

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