Motion Graphics vs Web Animation
Which you need, what each costs, and when a project wants both — motion graphics compared with web animation.
Last revised
Both sit under Animation & Motion Graphics, and clients regularly ask which of the two they actually want. The short answer is below; the rest of this page is how to tell, what each costs, and the cases where a project needs both.
What each one is
- Motion Graphics Animated graphics, text and logos that explain, brand and decorate video, from intros to infographics.
- Web Animation Lightweight animation for websites and apps, built to load quickly and run smoothly in the browser.
The numbers
| Motion Graphics | Web Animation | |
|---|---|---|
| Starts at | From $45.00 per finished minute | From $45.00 per finished minute |
| Services underneath | 12 | 5 |
How to decide
Go with Motion Graphics when
- The job is specifically animated intro/outro, which sits under this one
- The job is specifically cut out animation, which sits under this one
- The job is specifically flipbook animation, which sits under this one
Go with Web Animation when
- The job is specifically animated gifs, which sits under this one
- The job is specifically CSS animation, which sits under this one
- The job is specifically flash animation, which sits under this one
When a project wants both
Worth knowing: More often than the question implies — the same job frequently touches both, and one team covers them, so moving between them is a conversation rather than a second supplier. If you are not sure which your files need, that is what the free trial is for. The process is the same either way: whichever you pick, the work runs through the same stages and is checked against the same bar. Animation & Motion Graphics sets that out.
Questions we get on this specific choice
Is one of them cheaper?
They start at the same rate, so the choice is about what the job needs rather than about budget. Complexity moves both.
Which is faster?
Much the same, and volume moves the number far more than the choice between these two does.
Can you tell me which one my files need?
Yes, free. Send two or three real files — that judgment is part of the trial rather than something quoted separately.
Can I switch after we start?
Yes. If the files say the other one is the right answer, we re-quote before doing the work rather than after.
Where to go from here
- Motion Graphics — what it is, in full, with its own pricing
- Web Animation — the same for the alternative
- Animation & Motion Graphics pricing — both rates side by side with the US market ranges
- Try it free — a 30-second cut from your own footage, and we will tell you which of the two your files need
- Get a quote if the scope is already clear
- Every rate we publish, on one page
