Photography & Product Visuals
Raw or JPEG: Which to Shoot
Every digital camera makes the same decision thousands of times a day: what to do with the electrical signal its sensor just recorded. It can save that signal a...
Imogen Clarke
Stills, retouching and real-time 3D. Writes about color management, asset pipelines and getting heavy visual work into a browser.
417 articles
Photography & Product Visuals
Strobes or Continuous Light: Which to Use
The choice between flash units that fire briefly during exposure and continuous lights that stay on, for studio and product photography. What is at stake Each s...
Photography & Product Visuals
Light Modifiers, Done Properly
Tools that shape light, such as softboxes, umbrellas, grids, snoots, diffusers and reflectors. Where most projects go wrong The usual mistakes: Hard bare light...
Photography & Product Visuals
Seamless Backdrops and Sweeps: The Decisions That Matter
Continuous backgrounds, such as paper rolls, vinyl sweeps or infinity coves, that curve from floor to wall to hide the horizon line. Why does it matter? Seamles...
Photography & Product Visuals
Product Images for Google Shopping, Done Properly
Google Merchant Center's requirements for product images, such as minimum sizes and rules against promotional overlays and watermarks. At a glance Minimum size...
Photography & Product Visuals
Food Photography, Done Properly
Photographing food and drinks for menus, packaging, advertising and delivery apps, often with a food stylist. What is at stake Food images drive ordering decisi...
Photography & Product Visuals
A Practical Guide to Cosmetics and Beauty Product Photography
Photographing makeup, skincare and fragrance products, including packaging, textures, swatches and application shots. The key figures Swatches texture and color...
Photography & Product Visuals
Headshot Photography: The Decisions That Matter
Portraits of individuals for websites, profiles and publicity, often shot for whole teams with a consistent style. Where most projects go wrong The usual mistak...
Photography & Product Visuals
Event Photography: The Decisions That Matter
Documenting conferences, launches, parties and other events, often under changing light and with tight turnaround for social media and press. Why does it matter...
Photography & Product Visuals
Property Releases: What Actually Works
Permission from the owner of a building, artwork or private place to use recognizable images of it commercially. At a glance When needed commercial use of recog...
Photography & Product Visuals
Shooting Video Alongside Photos: What Actually Works
Capturing product or brand video during a photo shoot, using the same set, products and lighting for efficiency. What is at stake Short video clips increasingly...
Photography & Product Visuals
A Practical Guide to Photography for Social Media
Planning and shooting images for social platforms, including vertical formats, crop-safe compositions and content designed for feeds. The key figures Formats ve...
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