2013 articles with this tag
Video captions and subtitles are timed text that sits alongside a video and carries its dialogue. Captions go further and also carry the speaker changes and non...
Interview and talking-head editing is the craft of turning a long, recorded conversation into a short piece that sounds natural, holds attention and still says...
B-roll and coverage are the footage that sits around the main event of a video: the hands on the product, the wide of the building, the listener nodding, the co...
Video for landing pages is one of the few additions that can help and hurt a page at the same time. A short, well-cut clip can show a product working faster tha...
Motion and pacing in the edit are the rhythm of a finished video: how long each shot is held, where each cut lands against the sound, and how the tempo rises an...
Green screen and keying is the practice of shooting a subject against an evenly lit, saturated colored backdrop so that software can identify that color and rep...
Video delivery specifications are the technical requirements a client, broadcaster or platform sets for a finished file: the codec, the container, the resolutio...
Multi-camera editing is the practice of cutting between several cameras that recorded the same event at the same time, synchronized so that every angle is avail...
Video analytics and retention is the practice of reading the data a platform gives you about how a video was actually watched: where attention was held, where i...
Almost every commercial video borrows something. An aerial establishing shot of a skyline, a ten-second clip of hands typing, a music bed under the voiceover, a...
Transcoding and proxy workflows are how an edit stays responsive when the camera files are too heavy for the machine cutting them. You create lighter copies of...
Corporate and brand video is the footage a business commissions to explain what it does, introduce the people who do it, or support a sales or recruitment conve...
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