Skip to content

Brand & Identity Design

Extended & Semantic Palette

Supporting colors for interfaces and charts, including success, warning and error states, that work alongside the main brand colors.

Extended & Semantic Palette
Price
From $1,400.00 per project
Free trial
A free written review of your current identity, no card, no commitment.

What to send us

Your core palette, your interface or chart needs, such as status messages, data visualization and backgrounds, and any existing colors your product already uses.

What you get back

An extended palette with tints and shades, semantic colors for success, warning, error and information, chart colors that stay distinguishable, and names developers can use as tokens.

What to check before you sign off

Check the semantic colors for people with color blindness using a simulator. Status should also be shown with icons or text, since color alone is not enough.

Part of Color System. How the work runs and what it costs across the family are set out in the brand & identity design guide.

Rates and common questions for this work are on the Brand & Identity Design page.

How we approach this work

Articles from the journal, written by the people who do this work. More on this subject →

Often combined with Extended & Semantic Palette

The work that usually sits either side of this one. One team handles all of it, under one brief.

Try it free: a free written review of your current identity.

No card and no commitment. If the standard is not what you need, you have lost nothing.