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Brand & Identity Design

Accessible Color Pairings

Tested text and background color combinations that meet WCAG contrast requirements, so the palette works for readers with low vision.

Accessible Color Pairings
Price
From $1,400.00 per project
Free trial
A free written review of your current identity, no card, no commitment.

What to send us

Your full brand palette with exact color values, where the colors are used such as websites, apps or print, and your accessibility target, usually WCAG 2.2 level AA.

What you get back

A matrix of text and background pairings with measured contrast ratios, marked as passing for normal text at 4.5:1 or large text at 3:1, plus recommended pairs for common uses.

What to check before you sign off

Check the pairings on real screens and in real layouts, not just the chart. Also confirm that buttons, icons and form borders meet the 3:1 contrast needed for interface elements.

Part of Color System. How the work runs and what it costs across the family are set out in the brand & identity design guide.

Rates and common questions for this work are on the Brand & Identity Design page.

How we approach this work

Articles from the journal, written by the people who do this work. More on this subject →

Often combined with Accessible Color Pairings

The work that usually sits either side of this one. One team handles all of it, under one brief.

Try it free: a free written review of your current identity.

No card and no commitment. If the standard is not what you need, you have lost nothing.