Terminology & Glossary
A list of the terms your brand uses and avoids, with definitions, so product names and concepts are used consistently.
- Price
- From $4,200.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
What to send us
Your product names, feature names, industry terms and examples of inconsistent use, along with any legal or trademark rules on how names must be written.
What you get back
A glossary of approved terms with definitions, spelling and capitalization rules, terms to avoid with preferred alternatives, and a format that is easy to search.
What to check before you sign off
Search your website and help center for the terms to avoid. The glossary is only useful if existing content is updated to match it over time.
Part of Brand Messaging. How the work runs and what it costs across the family are set out in the brand & identity design guide.
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
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Try it free: a free written review of your current identity.
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