Messaging Framework
A structured set of key messages for each audience, with the proof points behind each, so everyone describes the business the same way.
- Price
- From $4,200.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
What to send us
Your positioning, the audiences you sell to, how sales and marketing describe the business today, and evidence you can use, such as results, reviews and awards.
What you get back
A messaging framework with a core statement, key messages for each audience, the proof behind each message, and examples of how to use them in real copy.
What to check before you sign off
Ask sales and support to use the framework for a week. Messages they cannot say naturally to customers need to be rewritten in plainer language.
Part of Brand Messaging. How the work runs and what it costs across the family are set out in the brand & identity design guide.
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Brand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Brand & Identity DesignA Practical Guide to Brand Applications and Collateral
Learn how to commission brand applications and collateral: what to ask suppliers, what drives cost, how to compare quotes and how to judge the final result.
Brand & Identity DesignBrand Voice and Tone: The Decisions That Matter
Diagnose and fix the most common brand voice and tone problems, from adjective-only guides and tone-deaf error messages to terminology drift and jargon.
Often combined with Messaging Framework
The work that usually sits either side of this one. One team handles all of it, under one brief.
Corporate Identity Design
Designing the visual pieces a company uses every day, from logos and stationery to brochures, signage and digital templa...
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Creative Graphic Design
Advertising, identity and print, produced to spec.
Priced per project
UI & UX Design
Designing how a website or app works for the people using it, from research and structure to screens, flows and accessib...
Priced per project
Studio Setup & Lighting Design
Lighting and studio setups designed for your products, documented so the same look can be recreated at every future shoo...
Priced per project
Archive & Backup Strategy
A plan for storing original files and finished images safely, with backups in more than one place and a retention policy...
Priced per project
Related services
Try it free: a free written review of your current identity.
No card and no commitment. If the standard is not what you need, you have lost nothing.