Marketing Calendars, Done Properly
The shared schedule of campaigns, launches and content across a marketing team.
Samir Haddad
Why does it matter?
Without a shared calendar, teams collide on launch dates and audiences receive everything at once.
What are the numbers?
- Dependencies campaigns depend on product, content and design
- Frequency audience contact frequency needs managing
- Visibility other teams need to see marketing plans
- Lead times each channel has its own production time
What should I do?
- Keep one shared calendar across channels
- Include production lead times, not just launch dates
- Manage audience contact frequency
- Share the calendar with sales and support
- Review and adjust monthly
What should I avoid?
Avoid:
- Separate calendars per channel
- Launch dates with no production lead time
- Several campaigns hitting the same audience
- Calendars sales never sees
When should I get help?
Short answer Bring in help when campaigns collide.
Where this comes from
- Federal Trade Commission — CAN-SPAM Act: A Compliance Guide for Business
- U.S. Small Business Administration — Marketing and sales
The figures and practices above come from the sources listed.
Working on something like this?
We take on Digital Marketing & CRO work for teams who want it done once, properly. Tell us what you are building and we will tell you honestly whether we are the right studio for it. Start a project.
Where to go next
Spotted something wrong? Report an error on this page. We correct on the page and say what changed.
