How to Get Vehicle Walkaround Video Right
Video tours of individual vehicles, used by dealers to present stock online.
Tomas Lindqvist
The key figures
- Accuracy
- the video must represent the specific vehicle
- Condition
- existing damage should be shown honestly
- Volume
- dealers need a repeatable process per vehicle
- Lighting
- consistent lighting makes stock comparable
Why this is worth getting right
Walkarounds answer buyer questions and build trust, but they must show the actual vehicle including its flaws.
Do this, not that
Do
- Use a repeatable shot sequence per vehicle
- Show condition honestly, including marks
- Film in consistent lighting
- State vehicle identifiers clearly
- Publish quickly after listing
Don’t
- Generic footage used for multiple vehicles
- Hiding damage from view
- Inconsistent quality across stock
- Videos published long after listings
When to bring in help
Our advice Bring in help when dealers video their whole inventory.
Where this comes from
- Federal Trade Commission — Advertising FAQs: A guide for small business
- National Highway Traffic Safety Administration — Vehicle safety
The figures and practices above come from the sources listed.
Working on something like this?
We take on Video Editing & Production work for teams who want it done once, properly. Tell us what you are building and we will tell you honestly whether we are the right studio for it. Start a project.
Where to go next
Spotted something wrong? Report an error on this page. We correct on the page and say what changed.
