How to Get Messaging Channel Marketing Right
Marketing through messaging apps and business messaging channels rather than email or social feeds.
Samir Haddad
Why does it matter?
Messaging reaches people directly, which makes consent, frequency and relevance more important than anywhere else.
What are the numbers?
- Consent messaging channels require explicit opt-in
- Templates business messaging often uses pre-approved templates
- Frequency messaging fatigue causes fast opt-outs
- Support overlap marketing messages mix with service conversations
What should I do?
- Collect explicit opt-in per channel
- Keep marketing separate from service threads
- Limit message frequency
- Make opting out simple
- Measure opt-out rates closely
What should I avoid?
Avoid:
- Importing phone numbers without consent
- Marketing inside support conversations
- Daily promotional messages
- Opt-out routes that require a reply to a human
When should I get help?
Short answer Bring in help when messaging becomes a marketing channel.
Where this comes from
- Federal Communications Commission — Unwanted calls
- Meta Business Help Center — Business messaging
The figures and practices above come from the sources listed.
Working on something like this?
We take on Digital Marketing & CRO work for teams who want it done once, properly. Tell us what you are building and we will tell you honestly whether we are the right studio for it. Start a project.
Where to go next
Spotted something wrong? Report an error on this page. We correct on the page and say what changed.
