How to Get Franchise Video Standards Right
Video guidelines and assets for franchise networks, where local operators produce their own content.
Tomas Lindqvist
What is at stake
Franchisees will make video regardless, and standards keep the brand consistent and claims compliant.
The playbook
- Provide ready-made templates and stock footage
- Publish clear do and do-not examples
- Define an approval route for local video
- Train operators on claims and music licensing
- Audit published local content periodically
Where it goes wrong
Avoid:
- No assets for local operators
- Unlicensed music in local videos
- Claims invented locally
- Approval processes nobody follows
The numbers behind it
| Measure | Figure |
|---|---|
| Brand standards | franchise agreements usually cover marketing materials |
| Local claims | local operators can create compliance risk |
| Asset libraries | ready-made templates reduce off-brand output |
| Approval | networks often require sign-off for local video |
Getting outside help
When to hand it over: Bring in help when franchise networks produce local video.
Where this comes from
- Federal Trade Commission — Franchise Rule
- U.S. Copyright Office — Circular 50 Copyright Registration for Musical Works
The figures and practices above come from the sources listed.
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Where to go next
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