Environmental & Physical vs Marketing Collateral
Which you need, what each costs, and when a project wants both — environmental & physical compared with marketing collateral.
Last revised
Both sit under Brand Applications, and clients regularly ask which of the two they actually want. The short answer is below; the rest of this page is how to tell, what each costs, and the cases where a project needs both.
The quick verdict
In short More often than the question implies — the same job frequently touches both, and one team covers them, so moving between them is a conversation rather than a second supplier. If you are not sure which your files need, that is what the free trial is for. The process is the same either way: whichever you pick, the work runs through the same stages and is checked against the same bar. Brand Applications sets that out.
Side by side
| Environmental & Physical | Marketing Collateral | |
|---|---|---|
| Starts at | From $4,200.00 per project | From $4,200.00 per project |
| Services underneath | 5 | 4 |
Choose Environmental & Physical if
- The job is specifically exhibition & stand design, which sits under this one
- The job is specifically packaging design system, which sits under this one
- The job is specifically signage & wayfinding, which sits under this one
Choose Marketing Collateral if
- The job is specifically brochure & catalog design, which sits under this one
- The job is specifically case study template, which sits under this one
- The job is specifically one-pager & sell sheet, which sits under this one
What each one is
- Environmental & Physical The identity applied to physical spaces and objects: signs, exhibition stands, packaging, uniforms and vehicles.
- Marketing Collateral Brochures, sell sheets, case studies and pitch decks that sales teams use, designed to be edited and reused rather than redesigned each time.
Questions we get on this specific choice
Is one of them cheaper?
They start at the same rate, so the choice is about what the job needs rather than about budget. Complexity moves both.
Which is faster?
Much the same, and volume moves the number far more than the choice between these two does.
Can you tell me which one my files need?
Yes, free. Send two or three real files — that judgment is part of the trial rather than something quoted separately.
Can I switch after we start?
Yes. If the files say the other one is the right answer, we re-quote before doing the work rather than after.
Where to go from here
- Environmental & Physical — what it is, in full, with its own pricing
- Marketing Collateral — the same for the alternative
- Brand Applications pricing — both rates side by side with the US market ranges
- Try it free — a free written review of your current identity, and we will tell you which of the two your files need
- Get a quote if the scope is already clear
- Every rate we publish, on one page
