Corporate Identity Design vs Desktop Publishing
Which you need, what each costs, and when a project wants both — corporate identity design compared with desktop publishing.
Last revised
Both sit under Creative Graphic Design, and clients regularly ask which of the two they actually want. The short answer is below; the rest of this page is how to tell, what each costs, and the cases where a project needs both.
The quick verdict
In short More often than the question implies — the same job frequently touches both, and one team covers them, so moving between them is a conversation rather than a second supplier. If you are not sure which your files need, that is what the free trial is for. The process is the same either way: whichever you pick, the work runs through the same stages and is checked against the same bar. Creative Graphic Design sets that out.
Side by side
| Corporate Identity Design | Desktop Publishing | |
|---|---|---|
| Starts at | From $0.39 per image | From $0.39 per image |
| Services underneath | 5 | 10 |
Choose Corporate Identity Design if
- The job is specifically corporate identity stationeries, which sits under this one
- The job is specifically digital collaterals, which sits under this one
- The job is specifically logo design, which sits under this one
Choose Desktop Publishing if
- The job is specifically Adobe creative suite, which sits under this one
- The job is specifically book & magazine cover design, which sits under this one
- The job is specifically corel draw, which sits under this one
What each one is
- Corporate Identity Design Designing the visual pieces a company uses every day, from logos and stationery to brochures, signage and digital templates.
- Desktop Publishing Laying out documents, books and publications for print and digital release, including typesetting, prepress and proofing.
Questions we get on this specific choice
Is one of them cheaper?
They start at the same rate, so the choice is about what the job needs rather than about budget. Complexity moves both.
Which is faster?
Much the same, and volume moves the number far more than the choice between these two does.
Can you tell me which one my files need?
Yes, free. Send two or three real files — that judgment is part of the trial rather than something quoted separately.
Can I switch after we start?
Yes. If the files say the other one is the right answer, we re-quote before doing the work rather than after.
Where to go from here
- Corporate Identity Design — what it is, in full, with its own pricing
- Desktop Publishing — the same for the alternative
- Creative Graphic Design pricing — both rates side by side with the US market ranges
- Try it free — 2 images, edited to your brief, and we will tell you which of the two your files need
- Get a quote if the scope is already clear
- Every rate we publish, on one page
