MediaScaleUp · Writing
Studio, location and CGI-assisted product imagery, shot for the places it will be used.
143 articles in Photography & Product Visuals · every discipline
The camera setting that amplifies the sensor signal, allowing shooting in less light at the cost of more visible noise. What is at stake Keeping ISO low preserv...
How cameras focus, including single and continuous autofocus, focus points, eye detection and manual focus with magnification. The key figures Single autofocus...
Every digital camera makes the same decision thousands of times a day: what to do with the electrical signal its sensor just recorded. It can save that signal a...
The choice between flash units that fire briefly during exposure and continuous lights that stay on, for studio and product photography. What is at stake Each s...
Tools that shape light, such as softboxes, umbrellas, grids, snoots, diffusers and reflectors. Where most projects go wrong The usual mistakes: Hard bare light...
Continuous backgrounds, such as paper rolls, vinyl sweeps or infinity coves, that curve from floor to wall to hide the horizon line. Why does it matter? Seamles...
Google Merchant Center's requirements for product images, such as minimum sizes and rules against promotional overlays and watermarks. At a glance Minimum size...
Photographing food and drinks for menus, packaging, advertising and delivery apps, often with a food stylist. What is at stake Food images drive ordering decisi...
Photographing makeup, skincare and fragrance products, including packaging, textures, swatches and application shots. The key figures Swatches texture and color...
Portraits of individuals for websites, profiles and publicity, often shot for whole teams with a consistent style. Where most projects go wrong The usual mistak...
Documenting conferences, launches, parties and other events, often under changing light and with tight turnaround for social media and press. Why does it matter...
Permission from the owner of a building, artwork or private place to use recognizable images of it commercially. At a glance When needed commercial use of recog...
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