Test Result Analysis
Interpreting test results honestly, including segments and secondary metrics, and deciding what to ship, retest or abandon.
- Price
- From $2,200.00 per engagement
- Free trial
- A free expert review of one funnel, no card, no commitment.
What to send us
Access to the testing platform and analytics, the original test plan and hypothesis, and any events or issues during the test.
What you get back
An analysis of primary and secondary metrics, relevant segments, confidence levels, practical impact and a recommendation to ship, retest or abandon.
What to check before you sign off
Check segment findings carefully. Looking at many segments makes some differences appear significant by chance, so treat surprising segment results as ideas for new tests.
Part of Experimentation. How the work runs and what it costs across the family are set out in the digital marketing & CRO guide.
Rates and common questions for this work are on the Digital Marketing & CRO page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Conversion Rate Optimization Right
Learn how to run conversion rate optimization properly: research-led hypotheses, sample sizes set before launch, segment checks, and what it means for budgets.
Digital Marketing & CROA Practical Guide to Landing Page Testing
Running controlled experiments on the pages that receive campaign traffic.
Digital Marketing & CROA Practical Guide to Analytics Event Design
Deciding what user actions to record, what to call them, and what data to attach.
Often combined with Test Result Analysis
The work that usually sits either side of this one. One team handles all of it, under one brief.
Frame Rate Conversion
Changing the frame rate of footage without judder, stutter or duplicate frames, for any delivery standard.
Priced per project
Category Page Optimization
Making category and collection pages rank for broad product searches, with useful introductory copy, clean filtering and...
Priced per project
Google Business Profile Optimization
Setting up and improving your Google Business Profile with the right categories, services, photos and posts, since it dr...
Priced per project
Video Fixing & Optimization
Fixing and preparing video files: frame rates, formats, sizes, cleanup, object removal and restoration.
Priced per project
Attribution & Assisted Conversions
Showing how content contributes to sales even when readers convert later through another page, so useful early-stage con...
Priced per project
Core Web Vitals Optimization
Improving loading speed, responsiveness and layout stability as measured by Google's Core Web Vitals on real visitors' d...
Priced per project
Related services
Try it free: a free expert review of one funnel.
No card and no commitment. If the standard is not what you need, you have lost nothing.