Survey & Voice of Customer
Asking visitors and customers directly why they bought or did not, and using their exact words to shape pages and offers.
- Price
- From $2,200.00 per engagement
- Free trial
- A free expert review of one funnel, no card, no commitment.
What to send us
Your target audience, where surveys can appear, such as on-site, after purchase or by email, and the decisions the research should inform.
What you get back
Survey questions, responses organized by theme, customer quotes in their own words, and recommendations for pages, messaging and offers.
What to check before you sign off
Read a sample of raw answers, not just the summary. Customers' exact words are often more useful for copywriting than the themes themselves.
Part of Conversion Research. How the work runs and what it costs across the family are set out in the digital marketing & CRO guide.
Rates and common questions for this work are on the Digital Marketing & CRO page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
How to Get Conversion Rate Optimization Right
Learn how to run conversion rate optimization properly: research-led hypotheses, sample sizes set before launch, segment checks, and what it means for budgets.
Digital Marketing & CROA Practical Guide to Landing Page Testing
Running controlled experiments on the pages that receive campaign traffic.
Digital Marketing & CROA Practical Guide to Analytics Event Design
Deciding what user actions to record, what to call them, and what data to attach.
Often combined with Survey & Voice of Customer
The work that usually sits either side of this one. One team handles all of it, under one brief.
Frame Rate Conversion
Changing the frame rate of footage without judder, stutter or duplicate frames, for any delivery standard.
Priced per project
Keyword Research & Mapping
Finding the searches your customers use and assigning each one to a single page, so pages do not compete for the same te...
Priced per project
Category Page Optimization
Making category and collection pages rank for broad product searches, with useful introductory copy, clean filtering and...
Priced per project
Video Fixing & Optimization
Fixing and preparing video files: frame rates, formats, sizes, cleanup, object removal and restoration.
Priced per project
Attribution & Assisted Conversions
Showing how content contributes to sales even when readers convert later through another page, so useful early-stage con...
Priced per project
Core Web Vitals Optimization
Improving loading speed, responsiveness and layout stability as measured by Google's Core Web Vitals on real visitors' d...
Priced per project
Related services
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