Name Generation
Developing a long list of possible names from a clear brief, then narrowing it to a shortlist that fits the brand and survives basic checks.
- Price
- From $4,200.00 per project
- Free trial
- A free written review of your current identity, no card, no commitment.
What to send us
A naming brief covering what the name must communicate, the audience, the name styles you like or dislike, and any constraints such as length, language or required words.
What you get back
A long list of names grouped by approach, a shortlist with the reasoning behind each, and basic checks on domains and obvious conflicts for the shortlist.
What to check before you sign off
Judge names against the brief, not personal taste alone. Say each name aloud, write it in an email address, and imagine it on a sign next to competitors.
Part of Brand Naming. How the work runs and what it costs across the family are set out in the brand & identity design guide.
Rates and common questions for this work are on the Brand & Identity Design page.
How we approach this work
Articles from the journal, written by the people who do this work. More on this subject →
Naming and Verbal Identity: What Actually Works
Learn how to choose between descriptive, suggestive, invented, and arbitrary names, score them against legal and practical criteria, and set verbal rules.
Brand & Identity DesignBrand Positioning: The Decisions That Matter
Learn how to make the brand positioning decisions that matter: audience, category, difference and proof, tested against competitors and your real delivery.
Brand & Identity DesignA Practical Guide to Brand Applications and Collateral
Learn how to commission brand applications and collateral: what to ask suppliers, what drives cost, how to compare quotes and how to judge the final result.
Often combined with Name Generation
The work that usually sits either side of this one. One team handles all of it, under one brief.
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Related services
Try it free: a free written review of your current identity.
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