E-commerce Packshots vs Food & Beverage Photography
Which you need, what each costs, and when a project wants both — e-commerce packshots compared with food & beverage photography.
Last revised
Both sit under Product Photography, and clients regularly ask which of the two they actually want. The short answer is below; the rest of this page is how to tell, what each costs, and the cases where a project needs both.
The quick verdict
In short More often than the question implies — the same job frequently touches both, and one team covers them, so moving between them is a conversation rather than a second supplier. If you are not sure which your files need, that is what the free trial is for. The process is the same either way: whichever you pick, the work runs through the same stages and is checked against the same bar. Product Photography sets that out.
Side by side
| E-commerce Packshots | Food & Beverage Photography | |
|---|---|---|
| Starts at | From $32.00 per product | From $32.00 per product |
| Services underneath | 5 | 3 |
Choose E-commerce Packshots if
- The job is specifically 360 degree spin photography, which sits under this one
- The job is specifically multi-angle sets, which sits under this one
- The job is specifically scale & detail shots, which sits under this one
Choose Food & Beverage Photography if
- The job is specifically drink & pour photography, which sits under this one
- The job is specifically studio food photography, which sits under this one
- The job is specifically styling & prop direction, which sits under this one
What each one is
- E-commerce Packshots Clean, consistent product photos for online stores and marketplaces, shot to each platform's image requirements.
- Food & Beverage Photography Photography of food and drinks for menus, packaging, advertising and delivery apps, styled to look appetizing and still accurate.
Questions we get on this specific choice
Is one of them cheaper?
They start at the same rate, so the choice is about what the job needs rather than about budget. Complexity moves both.
Which is faster?
Much the same, and volume moves the number far more than the choice between these two does.
Can you tell me which one my files need?
Yes, free. Send two or three real files — that judgment is part of the trial rather than something quoted separately.
Can I switch after we start?
Yes. If the files say the other one is the right answer, we re-quote before doing the work rather than after.
Where to go from here
- E-commerce Packshots — what it is, in full, with its own pricing
- Food & Beverage Photography — the same for the alternative
- Product Photography pricing — both rates side by side with the US market ranges
- Try it free — two of your existing shots, edited and color-matched, and we will tell you which of the two your files need
- Get a quote if the scope is already clear
- Every rate we publish, on one page
