MediaScaleUp · Writing
Studio, location and CGI-assisted product imagery, shot for the places it will be used.
143 articles in Photography & Product Visuals · every discipline
Stripes and brightness changes in photos caused by flickering LED or fluorescent lights at fast shutter speeds. What is at stake Flicker banding ruins images an...
Planning and photographing separate elements that will be combined into one image in post-production. The key figures Light direction must match across elements...
Choosing and arranging props that support a product's story without distracting from it or misleading buyers. Where most projects go wrong The usual mistakes: R...
Capturing products that emit light, such as lamps, candles, screens and LED devices, so both the glow and the product are visible. Why does it matter? Glowing p...
Photographing teams and groups so everyone is sharp, visible and looking their best. At a glance Depth of field needs to cover every row Wide lenses can distort...
Building an exposure by moving a small light across a product during a long exposure, then combining frames. What is at stake It gives precise control over high...
Photographing products outside a studio, in offices, homes, workshops or outdoors. The key figures Power locations may have limited or unreliable power Mixed li...
Photographing buildings from outside, controlling perspective, light and surroundings. Where most projects go wrong The usual mistakes: Leaning buildings from t...
Photographing drinks, from bottles and cans to cocktails and hot drinks, including condensation, ice and pours. Why does it matter? Drinks photograph badly with...
Photographing manufacturing, warehouses and industrial sites for marketing and documentation. At a glance Safety sites require personal protective equipment and...
Photographing clinics, hospitals and healthcare staff or patients for marketing and communication. What is at stake Patient images are protected health informat...
Photographing students, classrooms and school events for prospectuses, websites and news. The key figures Parental consent is normally required for publishing i...
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