2013 articles with this tag
Video for hotels, restaurants, event spaces and attractions. Where most projects go wrong The usual mistakes: Footage of a refurbished-away interior Guests film...
Video for banks, advisers and financial products, where communications rules apply. Why does it matter? Financial promotion rules apply to video, including bala...
The document that tells everyone where to be, when, and what is being shot. At a glance Contents times, locations, contacts, schedule and requirements Distribut...
Visiting and assessing locations before a shoot, for look, logistics, sound and permissions. What is at stake Locations that look right in photographs can be un...
Finding and selecting presenters, actors and real people to appear on camera. The key figures Usage terms contracts define where and how long footage may be use...
Choosing clothing and props that appear on camera. Where most projects go wrong The usual mistakes: Green clothing on green screen shoots Visible competitor bra...
Backup equipment and plans that keep a shoot running when something fails. Why does it matter? Cameras, cards, batteries and microphones all fail eventually, an...
How final video files are named and versioned across formats, languages and platforms. At a glance Conventions names should encode project, version, aspect rati...
Getting finished video onto platforms with the right metadata, thumbnails and timing. What is at stake Publishing is where good video loses to bad metadata and...
Turning webinars, interviews and long sessions into short clips for social and promotion. The key figures Self-contained clips need context without the full vid...
Backup encoding, connectivity and power for live broadcasts. Where most projects go wrong The usual mistakes: A single internet connection No local recording Un...
Recording interviews with participants in different locations, without a crew on site. Why does it matter? Remote recording saves travel, but quality depends on...
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