Web Performance & Accessibility pricing

Before you ask

The questions that come up on most web performance & accessibility inquiries.

Will a redesign lose our search traffic?

Only if the redirect map is skipped, which is the single most common way it happens. Every old URL either keeps working or redirects once, with no chains, and that map is part of the launch rather than a follow-up task. If you have already launched without one, it is recoverable — we rebuild it from the old sitemap and server logs, and most of the traffic returns over six to ten weeks.

Can we edit the site ourselves afterward?

Yes, and it is worth paying a little more up front for. We build editable regions with guardrails, so marketing can change copy and images without being able to break the layout. The alternative — every text change being a developer ticket — is how sites quietly go stale, and it costs more over three years than the difference did.

What do you mean by accessible?

WCAG 2.1 AA, designed in rather than audited on. Keyboard operation, visible focus states, 4.5:1 contrast on body text, real labels on form fields, and tested with an actual screen reader. In the US this matters commercially: ADA web claims are common and Section 508 applies if you sell to federal agencies. Building it in adds modestly; retrofitting it costs several times more.

How do you decide what a site costs?

By counting templates, not pages. A fifty-page site with six layouts is a smaller job than a twelve-page site with eleven. The other variables are integrations, migration and how ready your content is. Content readiness is the one that most often moves the date.

What happens after launch?

We watch the first few weeks of real traffic, because real use finds things testing never does, and fix what it turns up. You also get documentation and training, so you are not dependent on us to change a phone number.

Is the free trial really free?

Yes. What the trial covers differs by discipline — two images, a 30-second cut of your own footage, one mastered episode, a technical review of a page you already own — and each service page says which one applies. No card, no invoice, no subscription that starts quietly afterward. It is done by the same people who would do the paid job, to the same standard, because a trial that flatters the work is useless to both of us.

How fast can you turn work around?

Most image work comes back in 6 to 24 hours. Video and 3D depend on the shot and the length, and we tell you the turnaround in the quote rather than after you have committed. If you have a deadline that cannot move, say so in the brief. We will tell you honestly whether we can hit it.

How do you price the work?

By what the job actually involves, not an average. A clipping path around a box and one around a bicycle are different amounts of work, and so are a two-minute explainer and a two-minute product film. The unit differs by discipline: per image, per finished minute, per episode, per product, per project, or monthly for retained work. Every service has a pricing page with our published rates and the US market ranges beside them, so you can sanity-check any quote including ours.