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An onboarding sequence that chased people who had already bought

Enrolled customers kept receiving the "still thinking about it?" sequence because the suppression list updated nightly and the sequence sent hourly.

Before: An onboarding sequence that chased people who had already bought
After: An onboarding sequence that chased people who had already bought
Sending blind Triggered

An onboarding sequence that chased people who had already bought

Triggers rebuilt against real order state, with suppression that actually suppresses

Illustration, not a client job

Lifecycle & Email Marketing Education 4 weeks

Technique
Triggers rebuilt against real order state, with suppression that actually suppresses
Industry
Education
Turnaround
4 weeks
A drawn illustration of what this service changes, not a client job.

Drag the handle to compare. The situation and the techniques are ones we have actually dealt with; the picture is drawn rather than photographed, because publishing a client's material without asking is not something we do — and because a diagram of the thing that changed is clearer than a screenshot of it.

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