A checkout that lost people at step three
Analytics showed where; five sessions showed why. Shipping cost appeared for the first time at step three and people left to check whether it was normal. Shown earlier, tested to a sample size set before the test ran.
A checkout that lost people at step three
Funnel analysis, five moderated sessions, one change tested properly
Illustration, not a client job
Conversion Rate Optimization Retail 5 weeks
- Technique
- Funnel analysis, five moderated sessions, one change tested properly
- Industry
- Retail
- Turnaround
- 5 weeks
A drawn illustration of what this service changes, not a client job.
Drag the handle to compare. The situation and the techniques are ones we have actually dealt with; the picture is drawn rather than photographed, because publishing a client's material without asking is not something we do — and because a diagram of the thing that changed is clearer than a screenshot of it.
Drag the handle to compare. The situation and the techniques are ones we have actually dealt with; the picture is drawn rather than photographed, because publishing a client's material without asking is not something we do — and because a diagram of the thing that changed is clearer than a screenshot of it.
Services used
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