Digital Marketing & CRO
In-App Messaging, Done Properly
Messages shown inside an application, such as announcements, tips and upgrade prompts. The key figures Timing messages during tasks interrupt and annoy Targetin...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
338 articles
Digital Marketing & CRO
A Practical Guide to Social Listening
Monitoring what people say about a brand, competitors and category across social platforms and forums. Where most projects go wrong The usual mistakes: Dashboar...
Digital Marketing & CRO
Brand Communities: The Decisions That Matter
Spaces where customers interact with each other and the brand, such as forums, groups and user events. Why does it matter? Communities create support, feedback...
Digital Marketing & CRO
Finding and Vetting Creators, Done Properly
Identifying influencers and creators to work with, and checking their audience and history before committing. At a glance Engagement quality comments and saves...
Digital Marketing & CRO
Rights for User-Generated Content in Ads, Done Properly
Getting permission to use customer photos, videos and reviews in advertising. What is at stake Reposting customer content in ads without permission creates copy...
Digital Marketing & CRO
How to Get Podcast Advertising Right
Buying advertising in podcasts, whether host-read, produced spots or dynamically inserted ads. The key figures Host-read ads carry the host's credibility and re...
Digital Marketing & CRO
Budget Pacing in Ad Accounts, Done Properly
Managing how advertising budgets are spent across a period so money is neither exhausted early nor left unspent. Where most projects go wrong The usual mistakes...
Digital Marketing & CRO
How to Get Attorney Advertising Rules Right
The professional conduct rules that govern how law firms may advertise and solicit clients. Why does it matter? Legal marketing is regulated by state bars, and...
Digital Marketing & CRO
A Practical Guide to Financial Adviser Marketing Rules
The SEC Marketing Rule and related requirements that govern how investment advisers promote their services. At a glance Marketing Rule governs advertisements by...
Digital Marketing & CRO
How to Get Insurance Advertising Rules Right
State-level rules on how insurance products may be advertised, including licensing and disclosure requirements. What is at stake Insurance is regulated state by...
Digital Marketing & CRO
Healthcare Marketing and HIPAA, Done Properly
Marketing rules for healthcare providers, where patient information and communications are protected by federal privacy rules. The key figures Authorization mar...
Digital Marketing & CRO
Auto Dealer Advertising Rules: What Actually Works
The rules governing vehicle advertising, covering pricing, financing claims and availability. Where most projects go wrong The usual mistakes: Bait advertising...
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